The former Beatle is pushing to have the name of one of London's biggest tourist attractions changed to the McCartney Eye to promote the release of DVD "The McCartney Years" in November.
A source told Britain's Daily Mirror newspaper: "The whole idea came together after a series of meetings."
"The artwork for the DVD cover is a close-up of Sir Paul's eye - and that got everyone thinking."
""We realized one of the other most famous eyes in the world was the London Eye and they immediately tried to work together."
As well as renaming the London Eye for a short period, it is also thought there are plans to beam the DVD artwork onto the 443ft tall big wheel.
The source adds: "It's ambitious but his people are determined to make it happen and Sir Paul may even perform a one-off show in one of the pods to make it even more special."
"Paul loves London and to be the face and name of the London Eye - albeit just for a short time - would be a massive honor that he would cherish."
